PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video
PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management
NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]