NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view, represents one of the clearest examples in years of a company adopting a brand that truly reflects what it does. The change was revealed by owner Jeff Garbutt, whom I’ve met at several domain conferences over the years. Garbutt announced the shift with the line: “We said loyalty must be … [Read more...]
Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET
PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]
Might Be Good Time to Revisit That .Org Portfolio; Which to Hold, Which to Grab
NEW YORK, NY – According to industry news website DNJournal.com, the registry behind .org domain names, Public Interest Registry, or otherwise known as PIR, has got itself a new CEO. Although personally I had never come across the name before, DNJournal describes incoming Chief Executive Officer Jon Nevett as a well-known and widely respected domain industry veteran - and this domain enthusiast has no reason to doubt it, especially since Nevett is one of the founders of … [Read more...]
Uniregistry Moves to Rebrand as “UNI”, Without Ownership of UNI.com???
NEW YORK, NY - If you had not heard yet - domain registry, parking and portfolio management company “Uniregistry” has launched a re-branding effort changing its popular brand name from “Uniregistry” to simply “UNI”. Two things immediately came to mind upon seeing this news. Does the company own the UNI.com domain name? The answer: Surprisingly it does not. The domain name UNI.com has been registered since 1993 and is currently owned by an Italian company which according … [Read more...]
The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond
NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]
Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs
NEW YORK, NY - It takes a lot for a guy like me to give-up on a project or otherwise throw-in-the-towel, especially when I am not even sure how hard I really tried to begin with, but I like to be two steps ahead, and I like to work smart, not hard. That’s why I told Uniregistry to keep the Find.cars URL domain - forget it, let it expire, I’ll just re-brand as FindCarsforSale.com. Here’s my thought process and how it all went down; hill. Two years ago, when .cars domains … [Read more...]
Why Purchase of “Tainted” DNForum.com by New Owners = Good Investment
NEW YORK, NY - As most of you have already heard, DNForum.com, has been purchased by domain name enthusiasts George Verdugo and Kevin Faler. The two now have their work cut out for them as they begin to rebrand the forum, once again, as “The Place to Talk Domains”. But they have got competition – fierce competition as there are many other domain forums out there, one of which is the extremely popular NamePros.com. I ran into George at NamesCon and one of the first … [Read more...]
New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure
It's a time where new generic top level domains are taking a lot of the lime-light in domain circles, sales charts, and buzz; but is the entire thing just a huge distraction from what domainers should really be focused on? I stumbled upon a case-in-point scenario that no domainer should ignore, and I cannot believe no-one is talking about it more. It's got me questioning even my own enthusiasm for these new, right of the dots. And please do not get me wrong; I myself have … [Read more...]