NEW YORK, NY - The Internet Commerce Association (ICA) joined Domain Sherpa this week to let viewers know about the organization and exactly what it is, what it collectively does and who’s involved. The segment stated out with Kamila Sekiewicz, Executive Director, who introduced the board of directors and a little about the organization basically stating that it is an “essential organization” for the domain industry, which seems well put and accurate if you ask me. The mic … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
