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AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

November 25, 2025 By John Colascione 8 Comments

File photo: jackpress, licensed.

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the longstanding assumption that visibility in Google ultimately dictated what made a digital asset valuable. But the rapid rise of AI-driven “answer engines” - including ChatGPT Search, Perplexity, Claude (just saw first referral from it today), and others is creating a new reality. … [Read more...]

Domains, Not Hype: Insights from Andrew Rosener’s Conversation on Miss Understood

November 9, 2025 By John Colascione Leave a Comment

The Godfather of Domains: How Andrew Rosener Built an $800M Digital Real Estate Empire

WEST PALM BEACH, FL - This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions, one of the best-known domain brokerages in the world. While I’ve been in this business for a long time, I thought the conversation offered a lot of good perspective — especially for people who may be newer to the industry or still wrapping their heads around digital asset value. The episode was titled … [Read more...]

Premium Domain ‘iCall.com’ Hits Market; Rare Opportunity for Telecom, Tech, AI

September 6, 2025 By John Colascione Leave a Comment

iCall

PALM BEACH, FL - The premium domain name Icall.com, a short, memorable, and industry-relevant brand asset, is now available for purchase. This represents a rare opportunity for companies in the telecommunications, technology, and AI voice sectors to secure a digital identity that speaks directly to their core services. The name “iCall” is universally intuitive, instantly communicating the idea of connection and communication. With global demand for seamless … [Read more...]

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

July 16, 2025 By John Colascione Leave a Comment

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and HostGator.com - will now be auctioned exclusively on its platform and that of its sister site, SnapNames. This move expands NameJet’s reach in the expired domain space by adding even more high-volume inventory from some of the internet's largest hosting brands. Bluehost and HostGator, … [Read more...]

Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

June 10, 2025 By John Colascione 3 Comments

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]

Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name

June 2, 2025 By John Colascione Leave a Comment

In the heart of Wall Street, a regal gorilla sits beneath a towering sign that reads ".COM IS KING," symbolizing the dominance of premium domains in the digital economy. This striking image captures the true power and authority that the right domain name can bring to a brand.

WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

May 31, 2025 By John Colascione Leave a Comment

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

WEST PALM BEACH, FL - The domain name industry is experiencing significant growth, with projections indicating a continued upward trajectory. According to the recently released Domain Names – Global Strategic Business Report 2025 by ResearchAndMarkets.com, the global market for domain names was estimated at 378.6 million registered domains in 2024 and is projected to reach 459.9 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% . Regional Growth and … [Read more...]

2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales

May 1, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape.​ Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]

“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time

April 20, 2025 By John Colascione Leave a Comment

Money Careers section titled A Domain Name Is Born.

WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]

Top 100 LLLL.com 4 Letter Domain Sales for Year 2018 (According to NameBio.com)

November 8, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The following is a follow up to a list gathered in 2017. According to NameBio, there were a total of 7,862 reported LLLL.com domain sales in 2018. The highest reported sale was the domains “Zoom.com” for $2,000,000.00 with the second place name as “Kush.com” for $500,000.00. 4 Letter .com domain names are hard to come by and you’ll never see them on sites like ExpiredDomains.net. Below are the top … [Read more...]

Verisign Releases 2017 Second Quarter Industry Brief on Domain Name Market

September 14, 2017 By John Colascione Leave a Comment

NEW YORK, NY – In an endless sea of opinions (I admit, including my own) it is great to look at meaningful data when it comes to where our industry is going as far as growth, innovation and trends. If you would like to read-over the Verisign’s 2017 Second Quarter Industry report, it is online here (PDF). Some key takeaways: .com registrations are up to 129.2 million. .net and .org are still major players, but in number of registrations, far behind ccTLDs such as … [Read more...]

Top 100 LLLLL.com (5 Letter) Domain Sales So Far This Year (01/02/2017 – 06/21/2017)

June 27, 2017 By John Colascione 2 Comments

NEW YORK, NY – According to NameBio, there were a total of 1,254 reported LLLLL.com (5 Letter) domain sales so far this year. The highest reported sales were the domains “Place.com” for $550,000.00 with the second place name as “Asset.com” for $406,000.00. LLLLL.com (5 Letter) domain names are still fairly easy to come by when they are random letters and you’ll find a great deal of them on sites like ExpiredDomains.net (if you have a membership click this … [Read more...]

Top 100 .Org Domain Name Sales So Far This Year (01/06/2017 – 05/27/2017)

May 30, 2017 By John Colascione Leave a Comment

NEW YORK, NY – According to NameBio, there were a total of 1,451 reported .org domain sales so far this year totaling $584,650.00. The highest reported sales were the domains "RiseUp.org" for $75,000.00 with the second place name as "Convenience.org" for $55,000.00. Notably, the two highest priced .org domain sales here did beat-out the highest .nets within the same period, the overall numbers are lower than .net sales during the same period ($646,016.00).  Below are the … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
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In The News

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  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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