PALM BEACH, FL - Search and social platforms change constantly. Their algorithms decide what content gets seen. As a result, digital campaigns can lose performance overnight. Marketers must stay alert and flexible, focusing on adapting digital campaigns to algorithmic shifts without panic or guesswork. It's important to know why changes happen and how to respond effectively. Learn practical ways to protect visibility, improve engagement, and maintain results, even when … [Read more...]
Google’s New Confirmed Click Reporting Reveals Major Shift in AdSense Strategy
WEST PALM BEACH, FL - Google has introduced a brand new reporting feature in AdSense that finally uncovers when (or if) Google decides your ad layout is generating accidental clicks. The addition of “Confirmed Click” reporting, along with Google’s new Policy Ad Serving Status breakdowns, signals a deeper shift in how Google views monetization, layout strategy, and publisher behavior. This update does not just provide data. It confirms that Google’s internal philosophy has … [Read more...]
The Evolving Landscape of Search, SEO, AI and the Role of Domains
WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]