NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
Throwback: Is Domain Parking Really Dead? If So, What Killed It? (Reprint: It’s That Good)
A lot has changed with Domain Parking Revenue as well as Google Ad Earnings over the last, say, decade. There has been such great change that it's sometimes difficult to articulate - in a nutshell, why things have changed so drastically and in how many different ways this change has come about. I don't think anyone would argue that these changes have and continue to fundamentally reshape the entire industry. Last evening, I came across an article by writer and marketer Doug … [Read more...]
The Google Conspiracy Theory: More Updates = More Revenue?
Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting that Google lost revenue when it first released Google Panda in February 2011. So how would Google loose … [Read more...]
Google Panda: 10 Ways Panda Update Determines Content Quality
Google Panda is the Google algorithm that specifically attempts to improve the relevance of search results. While the Penguin algorithm focuses more on link quality, Panda is still very important and focuses on content quality. The standards Google uses in Panda are, like its namesake, fairly black and white. 10 Ways Google Determines Content Quality 1 ) Links: Especially from recognized "authority" sites within a particular niche are an important indication of content … [Read more...]
One Year Into Google Panda; And It Still Isn’t Over Yet
The one-year anniversary of the original Google Panda update has come and gone and we’re still seeing significant tweaks in the aftermath . Google Panda was aimed at filtering out and eliminated junk content sites and/or sites heavily supported from ads by penalizing them for having poor content. While Google can’t physically remove data from a website, they sure can effectively prevent the masses from finding them by rating them lower than those with content perceived to be … [Read more...]