SANTA CLARA, CA - Hackers have been around since the debut of the Internet, and over the years they’ve learned a number of underhanded tricks to use on unsuspecting victims; one of the most prolific is registering new domains to use to disseminate malware and conduct fishing attacks – while posing as innocent and trustworthy websites – in order to get the unwary to share sensitive information or download malicious software. That being said, according to cybersecurity … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
“Prolific Puma” Created 75k Unique Domain Names Since April 2022 Used for Scams
SANTA CLARA, CA - Researchers from security vendor Infoblox have uncovered an actor known as “Prolific Puma” that has been revealed as having provided link shortening services for countless cyber criminals for a span of time of at least four years or longer, an act that has likely been responsible for an immense number of scams targeting innocent people. As an example of how Prolific Puma lives up to the "prolific” part of their name, the actor reportedly … [Read more...]
You Really Can Make A Logo In 3 Minutes With Founder Richard Lau’s Logo.com
PALM BEACH, FL - Richard Lau, it’s a name many in the domain industry will be familiar with, as he was a Co-Founder of NamesCon, the domain industries “main event” so to speak, now owned by GoDaddy.com through its acquisition of World Hosting Days. Richard is also known for his long-term support of WaterSchool, a global nonprofit organization bringing clean and safe drinking water to people in developing countries. It was a staple at NamesCon events – at least that is where … [Read more...]
Is Paypal’s Algorithmic “FGA” (Flexible Guest Account) Checkout Killing Your Web Sales?
PALM BEACH, FL – I’ve been using Paypal for about 15 years now and while it’s a great and extremely simple way to except payments online, I dislike it as a single point of payment. While Paypal is very smooth and provides an easy and quick set up, many consumers avoid using Paypal from either: A) negative past experience or B) simply not sure if they can use it (confusion on whether or not users are required to have a Paypal account to use it). Imagine how many sales … [Read more...]
GrubHub’s Aggressive Customer Micro-Site Domain Strategy Makes Bad Situation Worse
PALM BEACH, FL – Most of the dust has now settled, but back in late June/early July of this year, restaurant ordering service GrubHub, found itself boiling in hot water when a domain name strategy of building ‘micro-sites’ or 'landing pages', using what you could call, confusingly similar domain names of its customers, was called out in media headlines far and wide across the Internet. Grubhub Inc. GRUB (NYSE) is a Chicago-based online and/or mobile food ordering service … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
LSIGraph: A Free, Yet Limited “Latent Semantic Indexing” Word Research Tool
NEW YORK, NY – You might be familiar with my list of online tools to run, market and manage your Internet business; or you might have just seen it for the first time today. I’m adding something new to the list. It’s called the LSIGraph, and it’s free for a limited number of searches. I’ll give you an example of how it works and how it might help your web pages rank better for online searches. For a quick visual on Latent Semantic Indexing, see this very old post. Note: … [Read more...]