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You are here: Home / Archives for Ad Revenue

Will Google’s Instant Answers Threaten, Even Destroy, Search Giant’s Future

October 12, 2018 By John Colascione 1 Comment

LONG ISLAND, NY – This is a theoretical opinion and is far from fact, but I thought about it today and I’m going to share it with my readers, as I ordinarily do here on this site, a place where my thoughts about the Internet, meet the Internet itself - and my ramblings are meant, not just to entertain, or act as some therapeutic outlet, but to help form options, influence discussion, create dialog and educate. Today, we will touch on something that is a growing problem for … [Read more...]

Solution for Domainers Who Develop, Have Traffic, Experiencing Revenue Declines

June 19, 2018 By John Colascione Leave a Comment

NEW YORK, NY - Anyone who develops website properties can tell you that the best website business you can possibly have is one that isn’t completely dependent on search engines and has a true following. However, there are two factors at play here; one, being, if your site is only receiving traffic from search engines, Google in particular can put a very real-hurtin’ on you in a minute; the other, point two, is that if your site doesn’t have direct advertiser relationships … [Read more...]

More Bad News for Monetization with AdSense; Introducing Lazy-Loaded Ads

May 12, 2018 By John Colascione Leave a Comment

NEW YORK – According to a discussion from users over at Webmaster World, it has been found that Google is now utilizing ‘lazy-load’ technology to only load AdSense ads when they are in a user’s actual device view-point. Not only have I personally noticed continual drops recently, but a frustrated colleague who has been monitoring his website decline in AdSense revenue called me up yesterday and pointed out this forum thread detailing the find - which I finally had time to … [Read more...]

If I Had Just Started With Domain Names Today, I Don’t Think I Would Make It

February 11, 2018 By John Colascione 4 Comments

NEW YORK, NY – When I started in this industry it was the year 2000. The Internet looked very different than it does today, and people were just starting to get acquainted with Google. Search engine optimization was a lot easier to do with most people not having even heard of the term “SEO”. Back then, as a website owner, you were able to take advantage of certain techniques which could easily put you ahead of the majority. Compared to today, there was little competition … [Read more...]

Google to Become Judge, Jury and Executioner on Ad Placement

April 23, 2017 By John Colascione 1 Comment

NEW YORK, NY - There are a number of domainers out there that live and die by the sword – that is, the ad placement sword, where they cut and slice up deep rich (or some even thin) content pages with just the right mix of ads, images and content to keep users entertained while the clicks keep coming in. This is how the developer-focused domainer drives revenue on their blogs and net properties, especially since domain parking revenue dried up. That last thing domainers … [Read more...]

Basically: How to Make a Good Website from a Domain Name; Layman’s Terms

March 30, 2017 By John Colascione 1 Comment

NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Scammers Sending Emails from Spoofed Authoritative Domains Via Forwarding Flaws

LA JOLLA, CA - According to research conducted by the University of California San Diego, due to flaws inherent in the process of forwarding emails, the ability for scammers and attackers to send … [Read More...]

Google Launces New System for Creating Web Page Titles In Search Results

WEST PALM BEACH, FL - Web page titles may begin to appear differently in search results on Google as they have altered its system for generating titles for search listings. On Tuesday, August 24, … [Read More...]

Scammers Sending Emails from Spoofed Authoritative Domains Via Forwarding Flaws

LA JOLLA, CA - According to research conducted by the University of California San Diego, due to flaws inherent in the process of forwarding emails, the ability for scammers and attackers to send … [Read More...]

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