Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes
NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it “very disruptive” to its business; the SEO Community called it “Fred“.
Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 million in the same time last year; horrific.
It is taking us longer to analyze and to seek to adapt to the 2017 algorithm adjustments than it took us to respond to Google’s changes in previous years,” the company said in its earnings report released Tuesday. “We have reorganized a large number of resources around addressing this challenge, as well as seeking to prevent it from occurring again.”
REF: http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=2347830
About The Author: John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a how-to book called ”Mastering Your Website‘, and is a key player in several online businesses.
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