Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting that Google lost revenue when it first released Google Panda in February 2011. So how would Google loose … [Read more...]
Archives for November 2013
Report: Social Media Deemed Least Effective by Online Marketers
How satisfied are you with the business value your company has achieved by using each of the following marketing channels? This was the question asked by Forrester Research, where social media advertising had measured up to be the least effective advertising medium when it comes to the opinion of ROI (return on investment) for online marketers when judging “business value” achieved among all online mediums used. The report, titled “Q3 2013 North American and U.K. … [Read more...]