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Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]

SHOCKER: Two More “Dot Brands” Throw in the Sponge on Future of Alternative URLs

September 25, 2018 By John Colascione 1 Comment

NEW YORK, NY – According to DNW.com, another two dot brands are letting go of their sweet dreams of running their very own .BRAND URL.  The two companies are “Blanco GmbH” and “SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG”. I’ve never heard of these companies before, but surely these special URLs such as “.blanco” and “.spiegel” would have made them both Uber famous and internationally known. Nonetheless, they have notified ICANN that they are throwing in the towel on … [Read more...]

Donuts Acquisition of BudURL Makes Good Use of New Top Level Domain Names

June 20, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Donuts Inc, the company behind hundreds of new domain name extensions has acquired a link shortening service formally known as BudURL, and rebranded it as BL.INK. The service had been around for ten years and was founded by Andy Meadows. The acquisition took place sometime in 2017 according to a company press release, yet Donuts had been operating it in “stealth mode” quietly building in key features which will enhance the services ability to customize URLs … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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When a $12 Million Domain Story Isn’t the Whole Story: Revisiting the Icon.com Deal

WEST PALM BEACH, FL - When the domain Icon.com was reported to have sold for $12 million, it quickly became one of the most talked-about transactions in the domain industry. The deal was widely … [Read More...]

Legacy Newspapers Are Pricing Themselves Out of the Conversation With Paywalls

WEST PALM BEACH, FL - For more than a decade, paywalls have been positioned as the financial lifeline of legacy journalism; a necessary barrier designed to preserve revenue as print advertising … [Read More...]

Typo Domains Now Outnumber Defensive Registrations for Many Major Brands

PALM BEACH, FL - The scale of domain name abuse targeting the world’s most recognizable brands has reached a new threshold, according to a January 2026 analysis examining typo and lookalike domain … [Read More...]

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