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Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

You Really Can Make A Logo In 3 Minutes With Founder Richard Lau’s Logo.com

June 10, 2020 By John Colascione Leave a Comment

PALM BEACH, FL - Richard Lau, it’s a name many in the domain industry will be familiar with, as he was a Co-Founder of NamesCon, the domain industries “main event” so to speak, now owned by GoDaddy.com through its acquisition of  World Hosting Days. Richard is also known for his long-term support of WaterSchool, a global nonprofit organization bringing clean and safe drinking water to people in developing countries. It was a staple at NamesCon events – at least that is where … [Read more...]

It’s Called “Pitchfest Global” and Your Window of Opportunity Closes This May

February 28, 2018 By John Colascione Leave a Comment

NEW YORK, NY – If you have an idea that you believe would bring your existing business to the next level, but lack funds or you are in need of help to make it happen, you might want to take a close look at a competition called Pitchfest Global, an event involving both NamesCon and NameSummit. Applications for Pitchfest will be accepted through May 15, 2018. Entrepreneurs selected to compete will pitch their ‘golden idea' on August 6th and 7th of 2018 at NameSummit in … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend

PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Records From 2024 AT&T Data Breach Are Once Again For Sale On The Dark Web

PALM BEACH, FL - A massive trove of nearly 90 million AT&T customer records, including Social Security numbers and other sensitive information, has resurfaced for sale on the dark web, reigniting … [Read More...]

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