PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]
U.S. Supreme Court to Consider Trademark Rights on Generic Internet Domain Names
PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name?
NEW YORK, NY – This will be a controversial subject for many if not all domain name owners, however, in light of the France.com domain seizure, every Geographic domain name ‘taking’ could be imminent. Sound insane? Read on. What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name? While researching how in the world this atrocity could have happened to the owner of France.com, (Jean-Noel Frydman), as a GEO domain name owner, I wanted to research the … [Read more...]