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Why Do My Search Results Look Different? “Determining Relevance Based On Users”

December 27, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]

U.S. Supreme Court to Consider Trademark Rights on Generic Internet Domain Names

November 23, 2019 By John Colascione 4 Comments

PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]

Search Optimization or Sponsored Search, Which One Is Better for My Business?

February 22, 2019 By John Colascione 2 Comments

NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]

What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name?

January 2, 2019 By John Colascione 2 Comments

NEW YORK, NY – This will be a controversial subject for many if not all domain name owners, however, in light of the France.com domain seizure, every Geographic domain name ‘taking’ could be imminent. Sound insane? Read on. While researching how in the world this atrocity could have happened to the owner of France.com, (Jean-Noel Frydman), as a GEO domain name owner, I wanted to research the possibility of this happening to others, myself included. Since I’m in the … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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