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10 Simple Yet Effective Security Tips To Keep You Cyber Safe and Worry Less in 2020

January 23, 2020 By John Colascione Leave a Comment

PALM BEACH, FL - There is no shortage of security breaches and data leaks reported in the news this past year. As we all move into 2020, here are some simple tips to help keep you stay cyber safe, so you can worry less and have more to look forward to this year. Don't Shorten 2020 in Dates You shouldn’t shorten the year 2020 when signing things. Scammers can easily change the abbreviated date, for example from “3/30/20” to “3/30/2018”. Make sure to write out the full … [Read more...]

Malicious Web Code Added To Macy’s Website Leads to Critical Data Breach

November 21, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Right at the start of the year's busiest shopping season, retailer Macy's notified impacted customers (by letter) that an unauthorized third party was able to access sensitive customer payment information from the Macys.com checkout and wallet pages. The following information may have been accessed if it was typed into the affected web-pages by a customer: Payment card numbersPayment card security codesPayment card expiration datesFull … [Read more...]

How Much Does It Cost to Build A Mobile App For My Website? Do I “Need” One?

November 2, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - One of the biggest misconceptions when it comes to building and maintaining your own mobile app is that the development phase is a set-it and forget it endeavor; it is never over. How Much Does It Cost? The cost to maintain a custom app can be steep ($10k-$100k) and each time IOS and Android release an update, most apps will need to have their code modified for the new version so developers must be within reach or on-board continually. This … [Read more...]

Think Your Domains Are Safe by Using Two Factor Authentication? Think Again

October 22, 2019 By John Colascione 3 Comments

PALM BEACH, FL – Sometimes I read stories that really make me think (and worry). For those who have great domains under management, you might feel super-safe by using “two factor authentications”, where your mobile device is used to verify each login you make to your registry account by sending you a text message for confirmation. I’ve often thought how horrible it might be if someone got control of my mobile device and was able to use it to verify an account change … [Read more...]

If Google Removes URLs From Search Results, Who Exactly Stands to Benefit?

October 22, 2019 By John Colascione 4 Comments

PALM BEACH, FL – Last week I ran a story about Google’s obvious intent to remove URL’s from search. The story was titled “Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs” and published on October 18, 2019. It was a follow up to “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” There has been wide reaction from both the SEO and Domain community on the coming change and it warrants added thought and hopefully, added … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Bad News: Beware and “Be Aware” of “Meltdown” and “Spectre” Vulnerabilities

January 6, 2018 By John Colascione Leave a Comment

NEW YORK, NY - As the title suggests, you should both Beware, and "Be Aware" of these new security vulnerabilities that effect pretty much every Intel processor since 1995. I say "Be Aware" because although their patches available, there is not much that can be done to fully mitigate this issue until all or most computer hardware is redesigned. This is bad news because everyone is effected, and all computers are going to need to be replaced, it seems. Meltdown and Spectre … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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