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Domain Names as Digital Real Estate: The Parallels of Scarcity and Value

September 25, 2024 By John Colascione Leave a Comment

Domain Names as Digital Real Estate

PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]

Early Access to Google’s New Domain Will Require Overwhelm “.ing” Investment

October 6, 2023 By John Colascione Leave a Comment

Early Access

Later this month, Google will be launching a new top level domain name that is sure to attract attention. Known as a “domain hack,” the new “.ing” domain name can be used to spell out clever takes of common phrases to create memorable website names; examples include “Fish.ing,” “Out.ing,” “Engineer.ing,” and “Breed.ing,” among countless others.  As with many new gTLDs, there will be A) a sunrise period for trademark holders and then B) an auction-style initial … [Read more...]

Sedo Holding Special “No-Reserve” .CO Domain Auction Event July 23rd – 30th

July 16, 2020 By John Colascione 1 Comment

InterNetX

WEST PALM BEACH, FL – This morning Sedo, the world’s leading domain marketplace is announced a special “No-Reserve” .CO - auction event with mainly English keyword domains which will be held from July 23-30. The auction is said to be in honor of .CO’s 10th anniversary. The general public was able to register “.co” domain names on a first-come, first-served basis (general availability) beginning July 20, 2010. The is a closed auction with no open application phase. The … [Read more...]

Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand

April 1, 2013 By John Colascione

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

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List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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When a $12 Million Domain Story Isn’t the Whole Story: Revisiting the Icon.com Deal

WEST PALM BEACH, FL - When the domain Icon.com was reported to have sold for $12 million, it quickly became one of the most talked-about transactions in the domain industry. The deal was widely … [Read More...]

Legacy Newspapers Are Pricing Themselves Out of the Conversation With Paywalls

WEST PALM BEACH, FL - For more than a decade, paywalls have been positioned as the financial lifeline of legacy journalism; a necessary barrier designed to preserve revenue as print advertising … [Read More...]

Typo Domains Now Outnumber Defensive Registrations for Many Major Brands

PALM BEACH, FL - The scale of domain name abuse targeting the world’s most recognizable brands has reached a new threshold, according to a January 2026 analysis examining typo and lookalike domain … [Read More...]

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