
June 25, 2026
For years, conventional wisdom has suggested that the best domains are those with an obvious meaning - names that instantly tell people what a business does or clearly identify a product, service, or industry. It's advice I've shared myself. Then I looked at the latest DN Journal domain sales report. Among the week's top reported sales were Kiven.com ($94,888) and Balaena.com ($89,000). Neither is a name that most people would instantly recognize or associate with a particular business. Neither immediately tells you what the business is about. Yet buyers were willing to spend nearly six figures to acquire them.

February 26, 2026
WEST PALM BEACH, FL – Apparently, if we still believe premium domain names begin and end with .com, we’re watching the market through a rear-view mirror. The recently reported $1.2

November 25, 2025
WEST PALM BEACH, FL – For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume,

November 9, 2025
WEST PALM BEACH, FL – This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions,
May 1, 2025
WEST PALM BEACH, FL – The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal’s latest report titled “Sizzling Domain Sales Continue to Light Up