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Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Personal Info of 500 Million Guests Exposed in Marriott’s Starwood Reservation System

December 1, 2018 By John Colascione Leave a Comment

NEW YORK, NY - One of the world's leading global hotel groups disclosed that a guest reservation database, which covers a number of major hotel brands, suffered a large data breach. An internal investigation showed that unauthorized access had been occuring since 2014. The intrusion went unnoticed for four years by Starwood, which was acquired by Marriott in 2016 for $13.6 billion. It was uncovered in early September, when a security tool alerted Marriott officials to an … [Read more...]

Orbitz, AmexTravel; Victims of Latest Data Breach Effecting 880,000 Customers

March 22, 2018 By John Colascione Leave a Comment

NEW YORK - If you travel and like to use third party travel sites to find discounts you may be one of the latest co-victims of a data breach by hackers which compromised near a million customers who use online booking services. According to Norton Internet Security, Orbitz, which has been owned by Expedia since 2015, released information regarding two separate data breaches tied to an older web site platform that effected partner bookings including AmexTravel.com; the … [Read more...]

GDPR: The Entering of a New Era; User Data Privacy and Protection; Are You Ready?

March 10, 2018 By John Colascione Leave a Comment

NEW YORK, NY – The clock is counting down on a new set of rules to be enforced this May, which will affect not only UK based businesses, but all businesses operating in the digital realm, in the event they handle user data from UK based residents, to near any extent. There is a lot of preparation going on right now, and has been over the last year, in anticipation of these new rules. Some businesses may even disappear altogether. I for one, actually shut-down and sold-off … [Read more...]

New gTLD Success Will Be Measured Only by Use; Not Sales, Not Registrations

March 26, 2017 By John Colascione 9 Comments

NEW YORK, NY - This week a new gTLD sale made the news, not because of its great keyword, but due to its high price and its ending extension. The domain name casino.online recently sold for over $200,000.00 at SEDO. This might seem like a domainers dream-sale turning a lucky registrant into an instant success, but it was far from a general availability registration; it was actually a domain name reserved by the registry. So basically, it was, for the most part, a planned … [Read more...]

Domain Suspension – Registrant Information Verification Failure; It Could Happen to You

February 4, 2017 By John Colascione 4 Comments

REMINDER: If you change either the first name, last name or email address on one of your domain registrations, you’ll need to verify the new information via email within 15 calendar days or you will be met with a page similar to this one in the below screenshot. This new policy took effect back in January of 2014 but this is how long it took for me to actually see one of these pages in action; it happened today. Not paying attention to those email verification … [Read more...]

No More Procrastinating on Two Factor Authenticating Protect Your Domains

January 12, 2017 By John Colascione 1 Comment

There is one thing that can come between you and your business regardless of whom you are and how safe you feel your security procedures might be and that’s theft – especially in the domain business. There is a lot that can go wrong in the Internet business as it is, but likely nothing would be as bad as someone stealing your entire Internet address. Poof, all the sudden your entire business is gone. In a brick-and-motor business, it’s not likely that someone will come along … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Domains to Handles: X.com Creates New Marketplace for Digital Identity

SAN FRANCISCO, CA - In a major policy shift that blurs the line between domain names and social-media identities, X (formerly Twitter) has officially launched a Handle Marketplace, allowing paid … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Microsoft Warns Advertisers of New OAuth Consent Phishing Threat Targeting Users

REDMOND, WA - Microsoft has issued a new security alert to users of its Microsoft Advertising platform, warning of a wave of OAuth consent phishing attacks - a sophisticated form of credential theft … [Read More...]

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