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You are here: Home / Archives for Digital Identity

From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

December 4, 2025 By John Colascione Leave a Comment

The newly branded U.S. Department of War displayed on the WAR.gov website, reflecting the federal government’s recent shift away from Defense.gov and marking one of the most significant domain identity changes in modern U.S. digital history.

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - to a newly activated domain: WAR.gov. The change, now visible to the public, marks a major shift in federal branding and domain strategy, coinciding with the administration’s 2025 initiative to reintroduce the historical title “Department of War” into official … [Read more...]

From Domains to Handles: X.com Creates New Marketplace for Digital Identity

November 3, 2025 By John Colascione Leave a Comment

For Domain Owners, X’s Handle Marketplace Signals a New Name Economy

SAN FRANCISCO, CA - In a major policy shift that blurs the line between domain names and social-media identities, X (formerly Twitter) has officially launched a Handle Marketplace, allowing paid subscribers to purchase usernames from a pool of inactive accounts. The new feature, available to X Premium and Premium Plus subscribers, transforms social handles into a monetized form of digital real estate — something long familiar to domain investors. The marketplace opens … [Read more...]

.HipHop Launches Equity Crowdfunding Campaign In “Testing the Waters” Phase

September 22, 2025 By John Colascione Leave a Comment

.HipHop

POMPANO BEACH, FL - Dot Hip Hop, LLC - the registry operator for the .hiphop top-level domain - has announced plans to raise capital through an equity crowdfunding campaign on Wefunder. The initiative, currently in the “Testing the Waters” phase allowed under U.S. securities law, is designed to measure investor interest before the company formally files its required Form C disclosure and begins accepting funds. .hiphop was first delegated in 2014 as part of ICANN’s new … [Read more...]

Murder.net — A Cyber Thriller for Domain Name Enthusiasts and Beyond

June 2, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - For over two decades, I’ve been deeply entrenched in the domain name industry—an ecosystem where names aren’t just words, but digital real estate with the power to shape ideas, brands, and sometimes, even entire industries. That’s why I’m excited to announce the release of my latest book: Murder.net, a cyber thriller that blends the dark web, the psychology of digital obsession, and the hidden underworld behind domain names. The story behind … [Read more...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

May 30, 2025 By John Colascione Leave a Comment

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, Snapchat, and others. The exposed information includes email addresses, usernames, plaintext passwords, and login URLs, posing a substantial risk of identity theft and unauthorized account access. Cybersecurity researcher Jeremiah Fowler discovered the unprotected database, … [Read more...]

“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time

April 20, 2025 By John Colascione Leave a Comment

Money Careers section titled A Domain Name Is Born.

WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]

Increasing Corporate Confidence Equals Bull Market for Premium Domain Names

April 17, 2025 By John Colascione Leave a Comment

The current record for the highest publicly reported domain sale is $30 million in 2019. If this domain sells at or near its asking price, it would more than triple this record, marking a significant milestone in the domain industry. File photo: Kathy images, licensed.

WEST PALM BEACH, FL –  The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]

Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET

April 3, 2025 By John Colascione 2 Comments

Net

PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]

50 Million Potentially Compromised In PowerSchool Data Breach

January 20, 2025 By John Colascione Leave a Comment

PowerSchool

SACRAMENTO, CA - On December 28, 2024, PowerSchool, a prominent provider of educational technology services to over 60 million K-12 students worldwide, identified a cybersecurity incident involving unauthorized access to its Student Information System (SIS) through the PowerSource customer support portal. The breach, which occurred between December 19 and December 24, 2024, allowed threat actors to exfiltrate sensitive data, including names, addresses, dates of birth, … [Read more...]

Following Initial Early Non-Public Release Period, .MUSIC TLD Now Available

October 12, 2024 By John Colascione Leave a Comment

.MUSIC TLD Now Available

LOS ANGELES, CA - Following a brief period of time last year when the new “.MUSIC” Top-Level Domain (TLD) – a domain for artists and those adjacent of the music community – was made available for a limited number of select applicants, the domain is now freely available for public registration, first come, first served. .MUSIC first launched in September 2023, initially offering a 30-day period between September 11 through November 15 when trademark holders could register … [Read more...]

Unstoppable Domains Introduces AI to Create Secure Digital IDs for Crypto Users

June 13, 2024 By John Colascione Leave a Comment

Unstoppable Domains COO Sandy Carter on Digital Identity, AI, and Empowering Women in Web3

SAN FRANCISCO, CA – Unstoppable Domains, a company that offers blockchain-based domain names – such as .zil or .crypto – announced this week they have adopted the use of artificial intelligence (AI) in order to help “enhance the user experience” by allowing customers to utilize the growing technology to help craft “digital identities” for their “personal brand.” Unstoppable Domains COO Sandy Carter noted that all users have to do is provide some very basic material, either … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking… Available in Paperback, Kindle and Audiobook.

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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