
July 29, 2026
WEST PALM BEACH, FL – Another premium .ai domain has reportedly sold for six figures. This time it was Source.ai, changing hands for $200,000. Five years ago, a sale like

July 13, 2026
WEST PALM BEACH, FL – The latest DNJournal Year-to-Date Top 100 Domain Sales Chart, reflecting publicly reported transactions through July 5, 2026, shows a domain aftermarket being shaped by two

June 25, 2026
For years, conventional wisdom has suggested that the best domains are those with an obvious meaning - names that instantly tell people what a business does or clearly identify a product, service, or industry. It's advice I've shared myself. Then I looked at the latest DN Journal domain sales report. Among the week's top reported sales were Kiven.com ($94,888) and Balaena.com ($89,000). Neither is a name that most people would instantly recognize or associate with a particular business. Neither immediately tells you what the business is about. Yet buyers were willing to spend nearly six figures to acquire them.

June 20, 2026
WEST PALM BEACH, FL – When ICANN approved hundreds of new top-level domains in 2012, supporters predicted a fundamental shift in how businesses would use the internet. Companies applied for

June 15, 2026
WEST PALM BEACH, FL – Millions of people downloaded Pokémon GO because they wanted to catch virtual creatures, battle at gyms, and explore their neighborhoods. What many of them did

June 2, 2026
VILNIUS, LT – A dispute involving the former Smartproxy brand is drawing attention to a lesson that extends far beyond the proxy industry: companies that rebrand may never truly leave

May 28, 2026
WEST PALM BEACH, FL – Every time a major domain sales report is released, investors naturally look to the top of the chart for clues about where the market is

May 13, 2026
WEST PALM BEACH, FL – For much of the internet’s early history, Ask.com was a prominent search engine that just failed to keep pace with the rise of Google. But

April 20, 2026
PALM BEACH, FL – When I first saw this DNW headline, I thought I had been accidentally redirected to The Onion or The Babylon Bee. That is how absurd this

April 8, 2026
WEST PALM BEACH, FL – While conducting valuation research for a client, I compiled a dataset of comparable three-letter .com domain sales that revealed some interesting patterns worth sharing. Three-letter

March 7, 2026
WEST PALM BEACH, FL – When the domain Icon.com was reported to have sold for $12 million, it quickly became one of the most talked-about transactions in the domain industry.

February 26, 2026
WEST PALM BEACH, FL – Apparently, if we still believe premium domain names begin and end with .com, we’re watching the market through a rear-view mirror. The recently reported $1.2

February 7, 2026
PALM BEACH, FL – The reported $70 million sale of AI.com is now the highest publicly disclosed domain transaction in history, surpassing the $30 million sale of Voice.com in 2019.

February 3, 2026
WEST PALM BEACH, FL – Saw.com Founder and CEO Jeffrey Gabriel’s recent interview with Domain Name Journal is not just another industry status update. Read closely, it is a window

January 23, 2026
WEST PALM BEACH, FL – For more than two decades, DNJournal’s weekly Top 20 domain sales chart has served as a conservative barometer of the aftermarket’s highest end. The list

January 18, 2026
WEST PALM BEACH, FL – For years, debates about domain value have largely revolved around traffic mechanics – rankings, keywords, backlinks, and click-through rates. But artificial intelligence is quietly changing

December 23, 2025
The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical

December 9, 2025
WEST PALM BEACH, FL – If you type Nissan.com today, December 2025, you still won’t end up on Nissan Motor’s website. After 25+ years of lawsuits, filings, injunctions, offers, counters,

December 3, 2025
NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view,

November 25, 2025
WEST PALM BEACH, FL – For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume,

November 9, 2025
WEST PALM BEACH, FL – This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions,

October 25, 2025
RICHMOND, VA – Slipknot, one of heavy metal’s most commercially successful and enduring acts, has launched a new legal campaign to reclaim control of a domain name if it feels