WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes
NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it "very disruptive" to its business; the SEO Community called it "Fred". Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 … [Read more...]
Winners and Losers; A Look at “Digital” Domains; Prices Over Last 10 Years
NEW YORK – With each passing day we are living and working in more of a 'digital' world. One of my latest companies is called "Cars Digital Inc." It is a digital advertising agency which focuses on lead generation specifically for car dealers. That's why today we are looking at domain name price changes over time for all URLs that changed hands at least twice over the past 10 years (22,065 publicly, those on record at NameBio) that also included the word "Digital". Thanks … [Read more...]
How .COM Domain Names Have Changed Value Over Time; Commercial Interest Term
NEW YORK, NY - There is only one thing better than speculation; and that's fact. Wouldn't you agree? Let’s look at some historical sales data on .com domain names which have “sold at least twice” and include the words “real estate”, a good commercial interest term. (Data gathered from a list of every .com domain name on record at NameBio which sold more than once in the past 10 years). Thanks to NameBio, we can see that out of 39 transactions, 20 of them (51%) declined … [Read more...]