FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Thousands of Domain Names Owned by Legitimate Brands Hijacked to Send Spam
TEL AVIV - As part of a sophisticated scheme involving spam proliferation and click monetization, over 8,000 domains and 13,000 sub-domains once owned by major, legitimate brands and institutions have been hijacked to allow millions of spam emails to bypass standard security blocks for nefarious gain. This coordinated malicious activity – dubbed “SubdoMailing” – has been going on since at least September 2022, according to Guardio Labs, the Israeli security … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
Trump Campaign Cyber-Squats on Biden by Snapping Up Domain Name, Social Pages
PALM BEACH, FL – Presidential hopeful Joe Biden created a new outreach ad-campaign targeting specifically Latino voters called “Todos con Biden” (Everyone with Biden) and it appears his campaign team is just about as smart as he is; they forgot it should include an Internet presence. This opened the opportunity for the Trump Campaign, which they immediately did, to register not just the domain name, but to scoop-up corresponding social media pages with it. Cybersquatting, … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]