In a subtle but consequential change, Google is rolling out a new “Authorized Buyers” control in AdSense that will replace the legacy “Ad Networks” blocking interface starting November 6, 2025. What may look like a simple UI refresh is, in fact, a strategic shift-one that further tightens Google’s grip on the ad supply chain while constraining publisher autonomy. What’s Changing (and What Isn’t) Under the existing model, publishers can block or allow entire ad networks … [Read more...]
Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce
WEST PALM BEACH, FL – Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. Here’s … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
Ad Revenue Down? Here’s the Latest Things That Could Be Affecting Your Revenue
NEW YORK – You might say that declining ad revenue is becoming a typical part of the business; if you feel like you are constantly trying to find new ways to build both revenue and traffic on your domains while increasing the number of channels and ad networks you rely on, you’re far from alone. Publisher revenues are being squeezed across the board, and while sometimes you might even feel that the more web traffic you build, the less it pays out – you’re probably correct in … [Read more...]
Google to Become Judge, Jury and Executioner on Ad Placement
NEW YORK, NY - There are a number of domainers out there that live and die by the sword – that is, the ad placement sword, where they cut and slice up deep rich (or some even thin) content pages with just the right mix of ads, images and content to keep users entertained while the clicks keep coming in. This is how the developer-focused domainer drives revenue on their blogs and net properties, especially since domain parking revenue dried up. That last thing domainers … [Read more...]