PALM BEACH, FL - When I first saw this DNW headline, I thought I had been accidentally redirected to The Onion or The Babylon Bee. That is how absurd this case looked at first glance. It wasn’t satire. It was real. According to Domain Name Wire, an IT professional filed a cybersquatting complaint over the domain kn.uk simply because it matched his initials. That was the core of the argument. No trademark. No established brand. No demonstrated goodwill. Just the belief that … [Read more...]
How Rare Are 3-Letter .COM Domain Sales? A 5-Year Data Analysis of LLL.com Prices
WEST PALM BEACH, FL - While conducting valuation research for a client, I compiled a dataset of comparable three-letter .com domain sales that revealed some interesting patterns worth sharing. Three-letter .com domains - often referred to as “LLL.com” domains - have long been considered some of the most desirable digital assets on the internet. With only 17,576 possible combinations, they are finite, highly brandable, and widely used as acronyms across industries. But … [Read more...]
GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”
WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]