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Mastering Search Engine Marketing: Expert Insights for Small Business Owners

March 19, 2024 By John Colascione Leave a Comment

John Colascione, CEO of Searchen Networks

This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy

June 25, 2020 By John Colascione Leave a Comment

Murder Book

PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]

What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years

November 1, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change or transform the intent of the search. It is said by Google to be one of … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Search Optimization or Sponsored Search, Which One Is Better for My Business?

February 22, 2019 By John Colascione 2 Comments

NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]

Human Quality Ratings and Guidelines Continue to Become Center of Debate

November 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]

If I Had Just Started With Domain Names Today, I Don’t Think I Would Make It

February 11, 2018 By John Colascione 4 Comments

NEW YORK, NY – When I started in this industry it was the year 2000. The Internet looked very different than it does today, and people were just starting to get acquainted with Google. Search engine optimization was a lot easier to do with most people not having even heard of the term “SEO”. Back then, as a website owner, you were able to take advantage of certain techniques which could easily put you ahead of the majority. Compared to today, there was little competition … [Read more...]

How to Become a ‘Rockstar Domainer’ by Developing Your Own Domain Assets

February 10, 2018 By John Colascione 3 Comments

NEW YORK – Unless you have been living in a cave for the last few years, you’ve caught wind that parking your domain names is potentially the worst thing you can do to monetize them. Today, you need to DEVELOP your domain names into real web services to earn realistic profits from them, but development is not always easy, especially if you do not know how to do any of it yourself, as it can be VERY EXPENSIVE. Development involves an ‘idea’, planning, design, development, … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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