NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
Will People Use Alternative Domain Names Like They Do Toll Free Phone Numbers?
NEW YORK - Much like .com domain names, 1-800 toll free phone numbers with meaning in their letters such as 1-800-FLOWERS, are hard to come by these days – or even impossible to obtain, based on limited supply. Although it is indeed possible to get a 1-800 phone number today, if you’re looking for a vanity number, such as one with clear meaning in its letters, you’re much more likely to get it using an alternative such as 888. This is very much what we are seeing today … [Read more...]