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Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

February 1, 2025 By John Colascione Leave a Comment

Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. File photo: PixieMe, licensed.

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. Here’s … [Read more...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

January 15, 2025 By John Colascione Leave a Comment

Google

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional Variations: Competitor Gains: During this period, competitors such as Microsoft Bing, Yandex, and Yahoo experienced slight increases in their market shares. Notably, Microsoft Bing maintained a share of around 3.97% in December 2024. Source: StatCounter Global Stats - … [Read more...]

Reddit Community, Unstoppable Domains Partner to Launch .MOON Blockchain Domain

November 21, 2024 By John Colascione Leave a Comment

Reddit Community, Unstoppable Domains Partner to Launch .MOON Blockchain Domain

SAN FRANCISCO, CA - The 8.8 million users of Reddit’s r/cryptocurrency community have partnered up with internet registrar Unstoppable Domains to launch the first-ever Reddit community-based blockchain Top-Level Domain (TLD), .MOON. Built on the Polygon blockchain, .MOON will enable the crypto community members of Reddit to interact with more than 865 blockchain applications and wallets, in addition to allowing them to establish digital identities with which to do … [Read more...]

Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

September 21, 2024 By John Colascione Leave a Comment

The Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

July 23, 2024 By John Colascione Leave a Comment

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]

Omni Hotels & Resorts Suffers Breach, Potentially Impacting Millions

April 17, 2024 By John Colascione Leave a Comment

Omni Hotels & Resorts Suffers Breach, Potentially Impacting Millions

DALLAS, TX - Last month, Omni Hotels & Resorts, a prominent hotel chain, experienced a cybersecurity breach that resulted in the theft of customer information. In an update on their website, Omni confirmed that the stolen data includes customer names, email addresses, postal addresses, and guest loyalty program information. However, financial information and Social Security numbers were not compromised. The breach was detected on March 29, prompting Omni to shut down … [Read more...]

New 2024 Global Domain Report Notes “Game Changing” Industry Insights for “.AI”

March 21, 2024 By John Colascione Leave a Comment

Global Domain Report 2024

CAMBRIDGE, MA - InterNetX and Sedo Have released their 2024 Global Domain Report, which breaks down the domain industry and examines trends and shifts that are expected in the upcoming year, with the main emphasis being placed upon tech developments and the evolution of AI and its growing influence upon the internet. The free-to-download 80-page report – of which this article will provide a brief summary – noted that 359.8 million new domains were registered in 2023, … [Read more...]

The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses

March 3, 2024 By John Colascione Leave a Comment

Bing Advertising

FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]

ACE Enforcement Action Reaches Record Levels, Over 3,000 Pirate Domains Seized

February 16, 2024 By John Colascione Leave a Comment

Alliance for Creativity and Entertainment

LOS ANGELES, CA - The Alliance for Creativity and Entertainment (ACE) has stepped up their enforcement actions recently, having seized over 3,000 pirate site domains over the past few weeks. But despite this impressive effort, the number of new and illegal domains constantly taking the place of the ones that have been taken down are never-ending. The domains in question – which revolve around pirating copyrighted video entertainment such as movies and television … [Read more...]

Multiple Domains Used by Vietnamese Cybercrime Group Seized by Microsoft

December 15, 2023 By John Colascione Leave a Comment

Microsoft

REDMOND, WA - Multiple domains utilized by a Vietnamese cybercrime group known as “Storm-1152” to sell fraudulent Outlook email accounts have been seized by Microsoft’s Digital Crimes Unit. The domains have been used to cause millions of dollars in damage. Storm-1152 had reportedly used these domains to register over 750 million fake Outlook accounts that they then would sell online to cybercriminals. In addition, the outlaw group also provided numerous other illegal … [Read more...]

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend

PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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