The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical growth assets for subscription-based software companies rather than vanity purchases. The buyer, SerpAPI, operates a paid API service that provides structured search engine results data to developers, agencies, and enterprises. Its business model depends on recurring … [Read more...]
Breaking Down the Q3 2025 Domain Name Industry Brief: What the Latest Data Means
RESTON, VA - Every quarter, Verisign releases its Domain Name Industry Brief (DNIB) - a data-packed snapshot of the global domain landscape. The Q3 2025 report just dropped, revealing how domain registrations, renewals, and growth trends are shifting across .com, .net, country-code extensions, and hundreds of new generic TLDs. For professionals running digital projects from startups and online stores to marketers, web developers, and SEO specialists, these numbers are more … [Read more...]
Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks
WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]