NEW YORK, NY – Online content will likely become more expensive for several major media companies as a new scandal has to come to light which involves highly influential marketers planting articles and mentions within stories appearing on major publications, such as Forbes, Entrepreneur, Time, TechCrunch, and even sites such as the Wall Street Journal. This is how critical back-links have become over the last few years; that an actual “scandal” can be created by … [Read more...]
Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record
NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]