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The Evolving Landscape of Search, SEO, AI and the Role of Domains

May 15, 2025 By John Colascione 4 Comments

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]

Top 15 National Yellow Pages Websites Worth Your Business; Listed by Traffic

August 28, 2016 By John Colascione

The "Yellow Pages" are still very much alive and well, they’re just not big, heavy tree-killing, paper-wasting books anymore. In 1886 when the very first official Yellow Pages Directory was created, the name "Yellow Pages" was actually unintentional; it came into use when a printer ran-out of white paper and yellow paper was used instead. Fast forward 130 years later, the term Yellow Pages was and is still so successful, there seems to be a thousand different “Yellow Pages”. … [Read more...]

Business Listings Get New Name: “Places” Becomes “Google Plus Local”

June 20, 2012 By John Colascione Leave a Comment

Google Local Business LIstings

Google local search results are becoming more important every day. As Google expands its local maps listings businesses continue to try determining why some sites out-rank or appear above them, particularity, in the local maps based results on Google’s first page. Recently, David Mihm, a search marketer who specializes in local SEO, released a study performed by 40 local search marketers from around the world (all of whom are listed on the survey results page). The study … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking… Available in Paperback, Kindle and Audiobook.

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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AI Domains Flood the DNJournal Top 20 – What Happened to the King of Domains?

WEST PALM BEACH, FL - For more than two decades, DNJournal’s weekly Top 20 domain sales chart has served as a conservative barometer of the aftermarket’s highest end. The list is built on verified, … [Read More...]

AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the … [Read More...]

Apache-Level WordPress Hardening: Why Smart Site Owners Block Attack Endpoints

WEST PALM BEACH, FL - Most WordPress security advice focuses on plugins, dashboards, and application settings. That is useful, but it is not where the strongest protection begins. Real security, and … [Read More...]

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