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October: National Cybersecurity Awareness Month: Is Your Business Truly Protected?

October 1, 2025 By John Colascione Leave a Comment

October Is National Cybersecurity Awareness Month: Is Your Business Truly Protected?

WEST PALM BEACH, FL - Every October, businesses across the country are reminded of a simple but critical truth: cybersecurity is no longer optional. As cybercriminals refine their tactics, small and medium-sized businesses have increasingly become their top targets. Phishing emails, ransomware, and malware aren’t just problems for Fortune 500 companies - they’re threats to any business with valuable data and daily digital operations. This year’s National Cybersecurity … [Read more...]

Chinese AI Startup DeepSeek Underscores China’s Growing Capabilities in Development

January 27, 2025 By John Colascione Leave a Comment

DeepSeek LOGO PNG

MENLO PARK, CA - DeepSeek, a Chinese AI startup, has rapidly ascended to the top of Apple's App Store charts in the UK, US, and China following its launch on President Donald Trump's inauguration day. This swift rise has raised concerns among tech experts and free-speech advocates, with some labeling it as AI's "Sputnik moment." The application, powered by the DeepSeek-V3 model, functions similarly to ChatGPT, generating human-like responses to user prompts. Notably, … [Read more...]

AT&T To Start Crediting Customers For Internet Outages, Long Wait Times

January 15, 2025 By John Colascione 1 Comment

customers placed on hold for over five minutes when contacting technical support will receive a $5 Visa gift card

DALLAS, TX - AT&T has introduced the "AT&T Guarantee," a program that compensates customers for service disruptions. Fiber internet users experiencing outages of 20 minutes or more, and wireless customers facing disruptions of 60 minutes or more affecting at least 10 towers, will automatically receive a full day's service credit. Additionally, customers placed on hold for over five minutes when contacting technical support will receive a $5 Visa gift card. This … [Read more...]

Domain Days Dubai Set To Take Place At Marriott Resort Palm Jumeirah, Nov 5-6

October 19, 2024 By John Colascione Leave a Comment

Domain Days Dubai

WEST ASIA - Domain Days Dubai 2024 is set to take place at the Marriott Resort Palm Jumeirah on November 5-6, 2024. This will be the second edition of the event, aimed at professionals in the domain, hosting, and digital asset sectors across the Middle East and Africa. The conference will feature 40 speakers, attracting around 200 attendees from over 100 companies. Key topics will include domain name management, auctions, and monetization strategies, with a special focus on … [Read more...]

Domain Names as Digital Real Estate: The Parallels of Scarcity and Value

September 25, 2024 By John Colascione Leave a Comment

Domain Names as Digital Real Estate

PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]

Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

September 21, 2024 By John Colascione Leave a Comment

The Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]

Brooklyn, NY Based Domainer Sells “HarrisWalz.com” Domain for $15,000

August 8, 2024 By John Colascione Leave a Comment

HarrisWalz

BROOKLYN, NY - With the news that current Vice President Kamala Harris has chosen Minnesota Governor Tim Walz as her running mate for the 2024 election, you might decide to pull up a web browser and head on over to “HarrisWalz.com” to find out a little more about this duo and their platform. However, if you do, you’ll simply be greeted with a green background with the word “Walz” spelled out in black, low-resolution letters. No campaign material, no policies, no biographies, … [Read more...]

Over 20,000 Short Premium Domains to Be Released at NamesCon Global 2024

June 6, 2024 By John Colascione Leave a Comment

NamesCon

BELLEVUE, WA - Domain name registrar and registry services provider Identity Digital has announced they will be releasing – for first-time availability – over 20,000 short premium domains at NamesCon Global 2024, including hundreds of .vote domains just in time for election season, as well as more than 1,000 one and two-character .info domains. Identity Digital noted that the launch of the Early Access Phase (EAP) for these premium domains is slated to take place … [Read more...]

JM Bullion Now Owns Two Most Valuable Domains In Industry; Gold.com & Silver.com

March 16, 2024 By John Colascione Leave a Comment

Bullion

DALLAS, TX - JM Bullion, a Dallas, Texas-based online bullion dealer founded in 2011 that extensively deals in precious metals such as gold and silver, announced this week they have acquired the “ultra-premium” Gold.com domain name, adding it to an extensive array of high-profile domains that also includes Silver.com. A subsidiary of publicly traded A-Mark Precious Metals, Inc., JM Bullion’s purchase of Gold.com – brokered by Andrew Miller of ATM Holdings, Inc. in … [Read more...]

Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses

March 3, 2024 By John Colascione Leave a Comment

Bing Advertising

FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

Forbes Details How Mission Critical “.com” Domains Remain; Naysayers Delusional

September 12, 2022 By John Colascione 1 Comment

Naysayers Delusional

PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]

Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy

June 24, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]

e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail

November 4, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ While a surprise when received, the delivery is … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking… Available in Paperback, Kindle and Audiobook.

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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