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Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

SHERPA: “Wow, So This Is, Really, Maybe, It Would Be Fair to Say, The Biggest Auction The Domain Industry Has Ever Seen?”

January 21, 2019 By John Colascione Leave a Comment

NEW YORK, NY - I took the time to watch another Domain Sherpa show today - this one called "Domain Handcapping" since it was related to the upcoming NamesCon show next week from January 26, to January 30, 2019 - including “the main event” – the live auction which is held once a year. I’m very much looking forward to attending this year and I will certainly sit in on it and maybe even purchase something, so I wanted to hear what Monte Cahn and Drew Rosener had to say about … [Read more...]

UDRP Reform Can’t Come Soon Enough…

February 24, 2018 By John Colascione 2 Comments

NEW YORK, NY – There is a new trend out there and you won’t notice it by searching Google Trends. No, it’s a quietly growing trend that is not something most people know about. It’s also not something most people will fight for, but the ICA is working on a resolution, and it looks like that resolution can’t come fast enough. Because it is being used by corporate greed mongers who hadn’t thought fast enough; they would like to grow their brands and businesses by stealing what … [Read more...]

Measuring New gTLD Growth and Market Share via The DNS Zone File System

February 9, 2017 By John Colascione 4 Comments

NEW YORK, NY - As should be no surprise, new gTLD growth and usage is on the rise exponentially. There are several tools available for measuring gTLD growth and market share which are ‘fairly accurate’ as they use the DNS Zone File system which maps domain names and IP addresses. One such tool which I originally thought was new is ntldstats.com, although the owner Stefan Meinecke was interviewed back in 2014 by TheDomains.com -  so it is far from … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

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