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Great Brand, Even Greater Domain: The Power of Owning Tommy.com

September 4, 2025 By John Colascione Leave a Comment

Tommy Hilfiger

WEST PALM BEACH, FL - Tommy Hilfiger is a global fashion icon - or how they describe themselves, "a leading global corporation" known for bold styles, timeless designs, and worldwide influence. But beyond the clothing racks and runway shows, the company also holds one of the cleanest, most powerful digital assets a brand can own: Tommy.com. In the world of domain names, this isn’t good branding - it’s the ultimate branding. Having a single, memorable, and perfectly aligned … [Read more...]

Master of My Domain: The Power of the Publisher – Reality of Digital Journalism

July 31, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - There’s a power that comes with publishing that most people will never fully understand - unless they’ve had the experience of pushing the button and watching their words go live, not just on a website, but across a syndicated global news network. It’s a level of reach that turns an article into influence, a headline into a public perception, and a thought into a movement. I’ve experienced that firsthand. And I believe it’s time we start talking more … [Read more...]

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

July 16, 2025 By John Colascione Leave a Comment

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and HostGator.com - will now be auctioned exclusively on its platform and that of its sister site, SnapNames. This move expands NameJet’s reach in the expired domain space by adding even more high-volume inventory from some of the internet's largest hosting brands. Bluehost and HostGator, … [Read more...]

Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

June 10, 2025 By John Colascione 3 Comments

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]

Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name

June 2, 2025 By John Colascione Leave a Comment

In the heart of Wall Street, a regal gorilla sits beneath a towering sign that reads ".COM IS KING," symbolizing the dominance of premium domains in the digital economy. This striking image captures the true power and authority that the right domain name can bring to a brand.

WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

May 31, 2025 By John Colascione Leave a Comment

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

WEST PALM BEACH, FL - The domain name industry is experiencing significant growth, with projections indicating a continued upward trajectory. According to the recently released Domain Names – Global Strategic Business Report 2025 by ResearchAndMarkets.com, the global market for domain names was estimated at 378.6 million registered domains in 2024 and is projected to reach 459.9 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% . Regional Growth and … [Read more...]

The Evolving Landscape of Search, SEO, AI and the Role of Domains

May 15, 2025 By John Colascione 4 Comments

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]

2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales

May 1, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape.​ Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]

“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time

April 20, 2025 By John Colascione Leave a Comment

Money Careers section titled A Domain Name Is Born.

WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]

Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET

April 3, 2025 By John Colascione 2 Comments

Net

PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]

GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”

March 27, 2025 By John Colascione Leave a Comment

Survey

WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]

Shopify Snaps Up Pair of Country Code Top Level Domains for Over $500,000

January 14, 2025 By John Colascione Leave a Comment

Shopify

OTTAWA, CA - Shopify Inc., Canada's leading technology company, has acquired the domain names Shop.ca and Shop.us from Toronto-based EMERGE Commerce Ltd. for approximately $500,000. These domains now redirect to Shopify's Shop App website, a marketplace designed as a "digital shopping assistant" that allows users to search for products and brands, make purchases, and track shipments. The original Shop.ca launched in 2011, positioning itself as "Canada’s largest online … [Read more...]

Expired Domains Used by Security Experts to Neutralize Abandoned Web Backdoors

January 9, 2025 By John Colascione Leave a Comment

Cyber Security Experts

BATH, UK - More than 4,000 web backdoors that had been abandoned but were still active with live malware were hijacked and their communication infrastructure sinkholed – a term used to describe the process of redirecting malicious traffic to a DNS sinkhole – after web security researchers registered numerous expired domains, preventing them from being used by hackers and cybercriminals. A backdoor is a covert method of bypassing normal authentication or encryption in a … [Read more...]

Annual Number of Domain Name Registrations Remains Flat at End of 2024

January 2, 2025 By John Colascione Leave a Comment

Annual Number of Domain Name Registrations Remains Flat at End of 2024

LOS ANGELES, CA - According to end-of-the-year roundups, the number of domain name registrations that took place during the course of 2024 remained essentially flat when compared to the year prior, indicating that growth within the industry has stagnated to a degree following the increased demand brought about by the COVID-19 pandemic. There were 362.3 million domain names registered at the end of the fourth quarter of 2024 according to the most recent Domain Name … [Read more...]

Domain Days Dubai Set To Take Place At Marriott Resort Palm Jumeirah, Nov 5-6

October 19, 2024 By John Colascione Leave a Comment

Domain Days Dubai

WEST ASIA - Domain Days Dubai 2024 is set to take place at the Marriott Resort Palm Jumeirah on November 5-6, 2024. This will be the second edition of the event, aimed at professionals in the domain, hosting, and digital asset sectors across the Middle East and Africa. The conference will feature 40 speakers, attracting around 200 attendees from over 100 companies. Key topics will include domain name management, auctions, and monetization strategies, with a special focus on … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

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Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Premium Domain ‘iCall.com’ Hits Market; Rare Opportunity for Telecom, Tech, AI

PALM BEACH, FL - The premium domain name Icall.com, a short, memorable, and industry-relevant brand asset, is now available for purchase. This represents a rare opportunity for companies in the … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive “Combo List 93M” Surfaces on Dark Web, Exposing Millions of Emails

WEST PALM BEACH, FL - A newly circulated credential database called Combo List 93M has emerged on underground forums, raising concerns for millions of email account holders. The massive compilation - … [Read More...]

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