The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical growth assets for subscription-based software companies rather than vanity purchases. The buyer, SerpAPI, operates a paid API service that provides structured search engine results data to developers, agencies, and enterprises. Its business model depends on recurring … [Read more...]
Why the Rams.com UDRP Loss Matters More Than Most Panel Decisions
WEST PALM BEACH, FL - For more than two decades, domain-name disputes have been guided by a widely accepted principle: when a domain registrant attempts to sell a domain to a trademark owner for a substantial sum, that offer is often treated as evidence of bad-faith registration. The Uniform Domain Name Dispute Resolution Policy (UDRP) expressly identifies this type of conduct as a hallmark of cybersquatting. Yet a recent decision involving Los Angeles Rams and the … [Read more...]
Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames
WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and HostGator.com - will now be auctioned exclusively on its platform and that of its sister site, SnapNames. This move expands NameJet’s reach in the expired domain space by adding even more high-volume inventory from some of the internet's largest hosting brands. Bluehost and HostGator, … [Read more...]
WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend
PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no longer collect or display Administrative, Billing, or Technical contact details for most domains. The move, effective August 21, 2025, is part of a broader alignment with ICANN’s evolving Registration Data Policy (RDP) and reflects a clear trend in the domain industry: WHOIS records … [Read more...]
GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”
WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]