The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical growth assets for subscription-based software companies rather than vanity purchases. The buyer, SerpAPI, operates a paid API service that provides structured search engine results data to developers, agencies, and enterprises. Its business model depends on recurring … [Read more...]
Why the Rams.com UDRP Loss Matters More Than Most Panel Decisions
WEST PALM BEACH, FL - For more than two decades, domain-name disputes have been guided by a widely accepted principle: when a domain registrant attempts to sell a domain to a trademark owner for a substantial sum, that offer is often treated as evidence of bad-faith registration. The Uniform Domain Name Dispute Resolution Policy (UDRP) expressly identifies this type of conduct as a hallmark of cybersquatting. Yet a recent decision involving Los Angeles Rams and the … [Read more...]
Increasing Corporate Confidence Equals Bull Market for Premium Domain Names
WEST PALM BEACH, FL – The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]