WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the longstanding assumption that visibility in Google ultimately dictated what made a digital asset valuable. But the rapid rise of AI-driven “answer engines” - including ChatGPT Search, Perplexity, Claude (just saw first referral from it today), and others is creating a new reality. … [Read more...]
Domains, Not Hype: Insights from Andrew Rosener’s Conversation on Miss Understood
WEST PALM BEACH, FL - This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions, one of the best-known domain brokerages in the world. While I’ve been in this business for a long time, I thought the conversation offered a lot of good perspective — especially for people who may be newer to the industry or still wrapping their heads around digital asset value. The episode was titled … [Read more...]
GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”
WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]