WASHINGTON, D.C. - Senator Mark Warner (D-Va.), Chair of the Senate Intelligence Committee, has issued a demand to several of the top American internet domain registrars to clamp down on the abuse of their services by Russian disinformation actors who he alleged are attempting to interfere with and influence the outcome of the 2024 presidential election. Warner sent a letter earlier in October to several well-known companies in the web domain registering and hosting … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
Federal Government Rolls Out Authoritative “.Gov” Domain Message to Top of Websites
PALM BEACH, FL – Today, I noticed that visiting websites of the Federal Government, now include a statement helping users better identify if they are truly visiting a government operated site. The quick to see message on top of sites seems extremely helpful and will better educate visitors that “.Gov” is indeed official. It also mentions that the domain ending “.Mil” should be equally respected. The message is used in an expandable drop-down which includes the following … [Read more...]
Nonprofit “ICANN” Exists to Serve the Public Good, Or Does It? What Say You?
PALM BEACH, FL – An important awareness message came out of The Internet Commerce Association (ICA) today, and it should make, even the least interested shopper, question whether or not price increases to consumers are justified when an item or service is purchased from a company with specific oversight from an authoritative body. Whether it is over domain names, or anything else, the question should be, when does a company - any company, which is permitted to … [Read more...]
Domains and Divorce, Are You Prepared for Your Domain Assets to Come Under Fire?
WEST PALM BEACH, FL – This is a very personal post today with thoughts you might find surprising, however, one thing that readers of my site will always get is honesty, good, bad, or ugly; you’re going to have the opportunity to read through the details of my experience on the web – with whatever it may be – and those who read these articles have come to expect and respect my honesty and thoughts where sharing my real world experience on the Internet and within circles of … [Read more...]
Backlink Scandal for Major Web Publishers Puts Contributor Content in Crosshairs
NEW YORK, NY – Online content will likely become more expensive for several major media companies as a new scandal has to come to light which involves highly influential marketers planting articles and mentions within stories appearing on major publications, such as Forbes, Entrepreneur, Time, TechCrunch, and even sites such as the Wall Street Journal. This is how critical back-links have become over the last few years; that an actual “scandal” can be created by … [Read more...]
New gTLDs: Revolution of New Dots Is Here; There Will Be Winners, There Will Be Losers
NEW YORK, NY - One of the most problematic things about the new gTLD space is that all of the applicants are trying to accomplish the same exact thing, either ahead or before the other; to create a single authoritative place for their industry or brand. They all want 'their' dot, to be “the” dot. However, what they all seem to be aligned in parallel with, is the concern of, risk for, or fear that users will fail to adopt to the change, and that all the good .coms are already … [Read more...]
Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google's content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are "likely" what Google uses when trying to figure out if your content is, for the most part: A) Valuable B) Accurate C) Authoritative, and D) A good match for a particular query. The video, by Moz owner Rand Fishkin, … [Read more...]