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Google’s New Confirmed Click Reporting Reveals Major Shift in AdSense Strategy

November 30, 2025 By John Colascione Leave a Comment

AdSense Update, Google AdSense

WEST PALM BEACH, FL - Google has introduced a brand new reporting feature in AdSense that finally uncovers when (or if) Google decides your ad layout is generating accidental clicks. The addition of “Confirmed Click” reporting, along with Google’s new Policy Ad Serving Status breakdowns, signals a deeper shift in how Google views monetization, layout strategy, and publisher behavior. This update does not just provide data. It confirms that Google’s internal philosophy has … [Read more...]

AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

November 25, 2025 By John Colascione 8 Comments

File photo: jackpress, licensed.

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the longstanding assumption that visibility in Google ultimately dictated what made a digital asset valuable. But the rapid rise of AI-driven “answer engines” - including ChatGPT Search, Perplexity, Claude (just saw first referral from it today), and others is creating a new reality. … [Read more...]

Google Quietly Reduces Publisher Control with New “Authorized Buyers” System

October 15, 2025 By John Colascione Leave a Comment

A person holds a smartphone displaying the Google AdSense logo, with the official AdSense website visible blurred in the background on a computer screen.

In a subtle but consequential change, Google is rolling out a new “Authorized Buyers” control in AdSense that will replace the legacy “Ad Networks” blocking interface starting November 6, 2025. What may look like a simple UI refresh is, in fact, a strategic shift-one that further tightens Google’s grip on the ad supply chain while constraining publisher autonomy. What’s Changing (and What Isn’t) Under the existing model, publishers can block or allow entire ad networks … [Read more...]

U.S. Court Ends Apple’s Monopolistic App Store Payment Practices

October 5, 2025 By John Colascione Leave a Comment

Apple introduces restrictive compliance measures that critics claim defied the ruling.

SAN FRANCISCO - In a landmark decision that could redefine how mobile apps handle payments, a U.S. federal court has ruled that Apple must allow developers to direct users to external websites for purchases - a major blow to the company’s long-standing control over App Store transactions. The ruling stems from ongoing litigation in the Epic Games v. Apple antitrust case and enforces an earlier injunction that Apple was found to have violated. Effective immediately, apps on … [Read more...]

‘Long Island Guide’ Relaunches With a New Bold, Editorial-Only Model

September 6, 2025 By John Colascione Leave a Comment

Founded in 1996, LongIslandGuide.com was one of the earliest regional websites created for Long Islanders. Relaunched in 2025, the platform now serves as an independent, unbiased digital guide offering comprehensive coverage of communities, attractions, and resources across Nassau and Suffolk counties.

LONG ISLAND, NY - LongIslandGuide.com, one of the earliest websites dedicated to life on Long Island (established in 1996), has been relaunched with a new vision: to become the region’s most trusted, unbiased digital guide. Unlike other local platforms where businesses can pay for placement, LongIslandGuide.com is built on a simple principle — “inclusion is earned, not bought.” Originally launched in the early days of the internet, Long Island Guide served as a … [Read more...]

Master of My Domain: The Power of the Publisher – Reality of Digital Journalism

July 31, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - There’s a power that comes with publishing that most people will never fully understand - unless they’ve had the experience of pushing the button and watching their words go live, not just on a website, but across a syndicated global news network. It’s a level of reach that turns an article into influence, a headline into a public perception, and a thought into a movement. I’ve experienced that firsthand. And I believe it’s time we start talking more … [Read more...]

How Artificial Intelligence Is Final Nail in Coffin for Traditional News Journalists

May 31, 2025 By John Colascione Leave a Comment

How AI Could Be the Final Nail in Coffin for Traditional News Media

WEST PALM BEACH, FL - The emergence of artificial intelligence has fundamentally altered the landscape of journalism and news production, creating both unprecedented opportunities and existential threats for traditional media organizations. Recent research and industry surveys reveal a profession in crisis, with over 57% of journalists fearing that AI will replace more journalism jobs in the coming years, while simultaneously witnessing the rise of AI-powered platforms like … [Read more...]

How ADA Tax Credits Can Reduce Small Business Expenses of Website Accessibility

March 12, 2025 By John Colascione Leave a Comment

ADA

WASHINGTON, D.C. – According to the Bureau of Internet Accessibility, tax credits may be available for small businesses that take steps to improve their websites’ accessibility. These credits can help offset the costs of making digital content and online services accessible to individuals with disabilities, aligning with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). Understanding the ADA Tax Credit The ADA provides … [Read more...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

February 1, 2025 By John Colascione Leave a Comment

Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. File photo: PixieMe, licensed.

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. Here’s … [Read more...]

Chinese AI Startup DeepSeek Underscores China’s Growing Capabilities in Development

January 27, 2025 By John Colascione Leave a Comment

DeepSeek LOGO PNG

MENLO PARK, CA - DeepSeek, a Chinese AI startup, has rapidly ascended to the top of Apple's App Store charts in the UK, US, and China following its launch on President Donald Trump's inauguration day. This swift rise has raised concerns among tech experts and free-speech advocates, with some labeling it as AI's "Sputnik moment." The application, powered by the DeepSeek-V3 model, functions similarly to ChatGPT, generating human-like responses to user prompts. Notably, … [Read more...]

AT&T To Start Crediting Customers For Internet Outages, Long Wait Times

January 15, 2025 By John Colascione 1 Comment

customers placed on hold for over five minutes when contacting technical support will receive a $5 Visa gift card

DALLAS, TX - AT&T has introduced the "AT&T Guarantee," a program that compensates customers for service disruptions. Fiber internet users experiencing outages of 20 minutes or more, and wireless customers facing disruptions of 60 minutes or more affecting at least 10 towers, will automatically receive a full day's service credit. Additionally, customers placed on hold for over five minutes when contacting technical support will receive a $5 Visa gift card. This … [Read more...]

Senator Demands Domain Registrars Address Russian Influence Operations During 2024 Election

October 25, 2024 By John Colascione Leave a Comment

Senator Mark Warner

WASHINGTON, D.C. - Senator Mark Warner (D-Va.), Chair of the Senate Intelligence Committee, has issued a demand to several of the top American internet domain registrars to clamp down on the abuse of their services by Russian disinformation actors who he alleged are attempting to interfere with and influence the outcome of the 2024 presidential election. Warner sent a letter earlier in October to several well-known companies in the web domain registering and hosting … [Read more...]

Unstoppable Domains Introduces AI to Create Secure Digital IDs for Crypto Users

June 13, 2024 By John Colascione Leave a Comment

Unstoppable Domains COO Sandy Carter on Digital Identity, AI, and Empowering Women in Web3

SAN FRANCISCO, CA – Unstoppable Domains, a company that offers blockchain-based domain names – such as .zil or .crypto – announced this week they have adopted the use of artificial intelligence (AI) in order to help “enhance the user experience” by allowing customers to utilize the growing technology to help craft “digital identities” for their “personal brand.” Unstoppable Domains COO Sandy Carter noted that all users have to do is provide some very basic material, either … [Read more...]

Unstoppable Domains & Secret Network Launch “.Secret” Top-Level Domain (TLD)

May 30, 2024 By John Colascione Leave a Comment

Unstoppable Domains & Secret Network Launch “.Secret” Top-Level Domain (TLD)

SAN FRANCISCO, CA - Digital identity provider Unstoppable Domains (UD) and Secret Network, the confidential computing layer of Web3, officially announced on Thursday, May 30 that they have launched the ".Secret" Web3 top-level domain (TLD), which will offer enhanced digital privacy and communication for users within the blockchain community. The .Secret TLD – which will function as both a web address and digital identifier – represents a huge leap in terms of privacy for … [Read more...]

How Google’s Artificial Intelligence (AI) Sees Keywords In Your Photos and Videos

April 3, 2024 By John Colascione Leave a Comment

advanced artificial intelligence (AI)

PALM BEACH, FL - Imagine if your images could speak to Google, revealing their hidden keywords and boosting your search engine rankings. Well, it's not just a fantasy anymore. Google's advanced artificial intelligence (AI) has the ability to see and interpret the content of your images, opening up new SEO opportunities. While it's common knowledge that having keywords in the text sections of your website is important, many overlook the power of incorporating relevant … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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