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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

August 10, 2025 By John Colascione Leave a Comment

Category Killer Domains Premium Domain Names Exact Match Domain Generic Domain Names Domain Name Strategy Domain Branding Valuable Domain Names Digital Real Estate Internet Branding Memorable Domain Names

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]

Master of My Domain: The Power of the Publisher – Reality of Digital Journalism

July 31, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - There’s a power that comes with publishing that most people will never fully understand - unless they’ve had the experience of pushing the button and watching their words go live, not just on a website, but across a syndicated global news network. It’s a level of reach that turns an article into influence, a headline into a public perception, and a thought into a movement. I’ve experienced that firsthand. And I believe it’s time we start talking more … [Read more...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

July 21, 2025 By John Colascione Leave a Comment

Aflac

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The breach was quickly contained, but it may have compromised claims information, health records, Social Security numbers, and other personal identifiers. What We Know So Far Potential Data Exposure Aflac’s Response Broader Industry Implications What Affected … [Read more...]

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

July 16, 2025 By John Colascione Leave a Comment

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and HostGator.com - will now be auctioned exclusively on its platform and that of its sister site, SnapNames. This move expands NameJet’s reach in the expired domain space by adding even more high-volume inventory from some of the internet's largest hosting brands. Bluehost and HostGator, … [Read more...]

Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions

June 25, 2025 By John Colascione Leave a Comment

hidden gems

WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain names. That particular name immediately caught my attention because it’s an exact match - or a very close variation - of one of my client’s business names. I think it could be an ideal fit for them. As I continued exploring, I was struck by the impressive number of ultra-premium … [Read more...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

June 24, 2025 By John Colascione 1 Comment

acebook and Google and major websites being hacked

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers confirmed. The cache appears to be an aggregate of around 30 previously known data sets, sourced from malware-based credential thefts and older breaches, rather than a fresh, single-source attack. Security analysts emphasize the sheer volume of data makes it impossible to … [Read more...]

WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend

June 16, 2025 By John Colascione Leave a Comment

ICANN

PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no longer collect or display Administrative, Billing, or Technical contact details for most domains. The move, effective August 21, 2025, is part of a broader alignment with ICANN’s evolving Registration Data Policy (RDP) and reflects a clear trend in the domain industry: WHOIS records … [Read more...]

Records From 2024 AT&T Data Breach Are Once Again For Sale On The Dark Web

June 16, 2025 By John Colascione Leave a Comment

AT&T

PALM BEACH, FL - A massive trove of nearly 90 million AT&T customer records, including Social Security numbers and other sensitive information, has resurfaced for sale on the dark web, reigniting concerns over personal data security. The data were first posted to a Russian-language cybercrime forum on May 15 and reappeared on June 3, with cybersecurity researchers confirming these are decrypted records - mostly repackaged from previous breaches. AT&T indicates … [Read more...]

Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

June 10, 2025 By John Colascione 3 Comments

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]

Murder.net — A Cyber Thriller for Domain Name Enthusiasts and Beyond

June 2, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - For over two decades, I’ve been deeply entrenched in the domain name industry—an ecosystem where names aren’t just words, but digital real estate with the power to shape ideas, brands, and sometimes, even entire industries. That’s why I’m excited to announce the release of my latest book: Murder.net, a cyber thriller that blends the dark web, the psychology of digital obsession, and the hidden underworld behind domain names. The story behind … [Read more...]

Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name

June 2, 2025 By John Colascione Leave a Comment

In the heart of Wall Street, a regal gorilla sits beneath a towering sign that reads ".COM IS KING," symbolizing the dominance of premium domains in the digital economy. This striking image captures the true power and authority that the right domain name can bring to a brand.

WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]

How Artificial Intelligence Is Final Nail in Coffin for Traditional News Journalists

May 31, 2025 By John Colascione Leave a Comment

How AI Could Be the Final Nail in Coffin for Traditional News Media

WEST PALM BEACH, FL - The emergence of artificial intelligence has fundamentally altered the landscape of journalism and news production, creating both unprecedented opportunities and existential threats for traditional media organizations. Recent research and industry surveys reveal a profession in crisis, with over 57% of journalists fearing that AI will replace more journalism jobs in the coming years, while simultaneously witnessing the rise of AI-powered platforms like … [Read more...]

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

May 31, 2025 By John Colascione Leave a Comment

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

WEST PALM BEACH, FL - The domain name industry is experiencing significant growth, with projections indicating a continued upward trajectory. According to the recently released Domain Names – Global Strategic Business Report 2025 by ResearchAndMarkets.com, the global market for domain names was estimated at 378.6 million registered domains in 2024 and is projected to reach 459.9 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% . Regional Growth and … [Read more...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

May 30, 2025 By John Colascione Leave a Comment

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, Snapchat, and others. The exposed information includes email addresses, usernames, plaintext passwords, and login URLs, posing a substantial risk of identity theft and unauthorized account access. Cybersecurity researcher Jeremiah Fowler discovered the unprotected database, … [Read more...]

The Evolving Landscape of Search, SEO, AI and the Role of Domains

May 15, 2025 By John Colascione 4 Comments

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

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