WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - to a newly activated domain: WAR.gov. The change, now visible to the public, marks a major shift in federal branding and domain strategy, coinciding with the administration’s 2025 initiative to reintroduce the historical title “Department of War” into official … [Read more...]
Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks
WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]
GEO Domain Names, Newspaper & Media Companies, Sales Prices, and Usage
PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]
Web Address Sells for $30 Million in Cash; Represents ‘Extraordinary’ Investment
PALM BEACH – A company which many ordinary people (non-industry) have probably never heard of called “MicroStrategy Incorporated” has announced it has sold an Internet web address, Voice.com for $30,000,000.00 in cash. As you can see, that’s a lot of zero’s in that number and represents what many who invest and trade in Internet domain names likely find so exhilarating about it. For those who are not that savvy when it comes to Internet domain names, this a “website … [Read more...]