Insights That
Drive Revenue News and analysis by John Colascione.

Tag: Press Release Distribution

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July 3, 2026

How a Two-Minute WHOIS Lookup Exposed a Fairly Clever Book Marketing Scam

The message had already been routed into my spam folder by Google's filtering system. While legitimate emails can occasionally end up there, I generally treat anything in my spam folder with an extra level of skepticism. At the same time, I no longer assume that every message flagged as spam is malicious. Earlier this year, major email providers including Google, Yahoo, and Microsoft tightened their email authentication and spam filtering, making their filters far more aggressive. As a result, I now review my spam folder much more carefully because legitimate business inquiries occasionally end up there; some never make it to my inbox at all.