Tag: Marketing Analytics

A smartphone displays an AI-generated answer in a search results page, illustrating how businesses are beginning to track what AI tools say about their brands and competitors. That monitoring can help guide efforts to improve their chances of being cited or recommended. Photo: DIA TV.

October 14, 2026

Are Businesses Scraping AI Answers to Improve Their Chances of Being Cited?

WEST PALM BEACH, FL – Companies have spent years tracking where they appear in Google results. Now some are using automated tools to monitor what ChatGPT and Perplexity say about

A click-through rate (CTR) graphic illustrates how marketers measure customer engagement and campaign performance by tracking meaningful user actions rather than relying solely on email open rates. File photo: Shutterstock.

July 22, 2026

Open Rates Are Losing Their Value; Here’s What Smart Marketers Measure Instead.

WEST PALM BEACH, FL – For years, email open rates have been one of the most widely used metrics in digital marketing. Businesses often judged the success of an email

A laptop displaying the Google search page symbolizes how algorithm changes can instantly affect digital visibility.

February 7, 2026

Adapting Digital Campaigns to Algorithmic Shifts in Search and Social Platforms

PALM BEACH, FL – Search and social platforms change constantly. Their algorithms decide what content gets seen. As a result, digital campaigns can lose performance overnight. Marketers must stay alert

About the Publisher

John Colascione is Chief Executive Officer of SEARCHEN®, a digital marketing and technology company founded in 2001. An entrepreneur, author, and digital publisher with more than 25 years of experience, he specializes in search engine marketing, Website Monetization, domain names, and online business development. He is the author of Mastering Your Website. Read more about John at JohnColascione.com.

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The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. – Frank Schilling
Domains have and will continue to go up in value faster than any other commodity ever known to man. – Rick Schwartz
Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. – John Colascione