WEST PALM BEACH, FL - Apparently, if we still believe premium domain names begin and end with .com, we’re watching the market through a rear-view mirror. The recently reported $1.2 million sale of Bot.ai, disclosed by DNJournal on Tuesday, is not just another headline sale. It is a market signal - a loud one - that a new class of digital real estate is being quietly accumulated by companies building the artificial intelligence economy. And most investors are likely asleep at … [Read more...]
Prime Loyalty Rebrands as URLs.com; Smartest Rebrand in Recent Memory
NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view, represents one of the clearest examples in years of a company adopting a brand that truly reflects what it does. The change was revealed by owner Jeff Garbutt, whom I’ve met at several domain conferences over the years. Garbutt announced the shift with the line: “We said loyalty must be … [Read more...]