Tag: Industry Analysis

December 23, 2025

Why the SERP.com Acquisition Makes Sense for a Subscription-Based Business

The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical

December 3, 2025

Prime Loyalty Rebrands as URLs.com; Smartest Rebrand in Recent Memory

NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view,

About the Publisher

John Colascione is a digital entrepreneur, publisher, and investor with decades of experience in online business, search, domain names, and digital marketing.

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The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. – Frank Schilling
Domains have and will continue to go up in value faster than any other commodity ever known to man. – Rick Schwartz
Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. – John Colascione