WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
AT&T Discloses Major Data Breach Affecting Approximately 70+ Million Accounts
DALLAS, TX - AT&T recently revealed a cybersecurity incident that exposed call and text message records for a significant portion of its customer base. The breach impacted nearly all of AT&T's cellular customers, along with customers of mobile virtual network operators (MVNOs) that utilize AT&T's network. Even some landline customers who interacted with AT&T cellular users during the timeframe are included. While the compromised data doesn't contain the … [Read more...]
Google Now Displays Wallet Balances for Ethereum Name Services (ENS) Domains
MOUNTAIN VIEW, CA - Google has recently integrated native support for wallet balances of Ethereum Name Services (ENS) domains in its search results, a move that should simplify the process of sending and receiving funds on the part of cryptocurrency holders by substituting standard – and, thus, easier to remember – domain names in the place of the complicated wallet addresses commonly associated with blockchain-specific domains. ENS translates computer identifiers into … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]