Open Rates Are Losing Their Value; Here’s What Smart Marketers Measure Instead.
WEST PALM BEACH, FL – For years, email open rates have been one of the most widely used metrics in digital marketing. Businesses often judged the success of an email
Tag: Email Security
How a Two-Minute WHOIS Lookup Exposed a Fairly Clever Book Marketing Scam
The message had already been routed into my spam folder by Google's filtering system. While legitimate emails can occasionally end up there, I generally treat anything in my spam folder with an extra level of skepticism. At the same time, I no longer assume that every message flagged as spam is malicious. Earlier this year, major email providers including Google, Yahoo, and Microsoft tightened their email authentication and spam filtering, making their filters far more aggressive. As a result, I now review my spam folder much more carefully because legitimate business inquiries occasionally end up there; some never make it to my inbox at all.
Phishing Has Evolved – The Scam Isn’t the Fake Email, It’s the Real Phone Call
WEST PALM BEACH, FL – Phishing isn’t new. Spam isn’t new. Most of it is easy to spot and easier to ignore. What is new is how it’s being delivered.
Massive “Combo List 93M” Surfaces on Dark Web, Exposing Millions of Emails
WEST PALM BEACH, FL – A newly circulated credential database called Combo List 93M has emerged on underground forums, raising concerns for millions of email account holders. The massive compilation