PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]
Early Access to Google’s New Domain Will Require Overwhelm “.ing” Investment
Later this month, Google will be launching a new top level domain name that is sure to attract attention. Known as a “domain hack,” the new “.ing” domain name can be used to spell out clever takes of common phrases to create memorable website names; examples include “Fish.ing,” “Out.ing,” “Engineer.ing,” and “Breed.ing,” among countless others. As with many new gTLDs, there will be A) a sunrise period for trademark holders and then B) an auction-style initial … [Read more...]