WEST PALM BEACH, FL - Tommy Hilfiger is a global fashion icon - or how they describe themselves, "a leading global corporation" known for bold styles, timeless designs, and worldwide influence. But beyond the clothing racks and runway shows, the company also holds one of the cleanest, most powerful digital assets a brand can own: Tommy.com. In the world of domain names, this isn’t good branding - it’s the ultimate branding. Having a single, memorable, and perfectly aligned … [Read more...]
Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks
WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]