The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical growth assets for subscription-based software companies rather than vanity purchases. The buyer, SerpAPI, operates a paid API service that provides structured search engine results data to developers, agencies, and enterprises. Its business model depends on recurring … [Read more...]
Why the Rams.com UDRP Loss Matters More Than Most Panel Decisions
WEST PALM BEACH, FL - For more than two decades, domain-name disputes have been guided by a widely accepted principle: when a domain registrant attempts to sell a domain to a trademark owner for a substantial sum, that offer is often treated as evidence of bad-faith registration. The Uniform Domain Name Dispute Resolution Policy (UDRP) expressly identifies this type of conduct as a hallmark of cybersquatting. Yet a recent decision involving Los Angeles Rams and the … [Read more...]
The Domain Nissan Motor Couldn’t Buy, Couldn’t Win, and Still Doesn’t Control
WEST PALM BEACH, FL - If you type Nissan.com today, December 2025, you still won’t end up on Nissan Motor’s website. After 25+ years of lawsuits, filings, injunctions, offers, counters, bad press, and global brand confusion, the automaker continues to operate from NissanUSA.com while Nissan.com remains in the hands of the estate of one man: Uzi Nissan. And remarkably, the story is still evolving. Even after Uzi passed away in 2020, even after hackers tried to steal the … [Read more...]
From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain
WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - to a newly activated domain: WAR.gov. The change, now visible to the public, marks a major shift in federal branding and domain strategy, coinciding with the administration’s 2025 initiative to reintroduce the historical title “Department of War” into official … [Read more...]
AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom
WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the longstanding assumption that visibility in Google ultimately dictated what made a digital asset valuable. But the rapid rise of AI-driven “answer engines” - including ChatGPT Search, Perplexity, Claude (just saw first referral from it today), and others is creating a new reality. … [Read more...]
Great Brand, Even Greater Domain: The Power of Owning Tommy.com
WEST PALM BEACH, FL - Tommy Hilfiger is a global fashion icon - or how they describe themselves, "a leading global corporation" known for bold styles, timeless designs, and worldwide influence. But beyond the clothing racks and runway shows, the company also holds one of the cleanest, most powerful digital assets a brand can own: Tommy.com. In the world of domain names, this isn’t good branding - it’s the ultimate branding. Having a single, memorable, and perfectly aligned … [Read more...]
Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames
WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and HostGator.com - will now be auctioned exclusively on its platform and that of its sister site, SnapNames. This move expands NameJet’s reach in the expired domain space by adding even more high-volume inventory from some of the internet's largest hosting brands. Bluehost and HostGator, … [Read more...]