NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view, represents one of the clearest examples in years of a company adopting a brand that truly reflects what it does. The change was revealed by owner Jeff Garbutt, whom I’ve met at several domain conferences over the years. Garbutt announced the shift with the line: “We said loyalty must be … [Read more...]
Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions
WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain names. That particular name immediately caught my attention because it’s an exact match - or a very close variation - of one of my client’s business names. I think it could be an ideal fit for them. As I continued exploring, I was struck by the impressive number of ultra-premium … [Read more...]
Increasing Corporate Confidence Equals Bull Market for Premium Domain Names
WEST PALM BEACH, FL – The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]
Shopify Snaps Up Pair of Country Code Top Level Domains for Over $500,000
OTTAWA, CA - Shopify Inc., Canada's leading technology company, has acquired the domain names Shop.ca and Shop.us from Toronto-based EMERGE Commerce Ltd. for approximately $500,000. These domains now redirect to Shopify's Shop App website, a marketplace designed as a "digital shopping assistant" that allows users to search for products and brands, make purchases, and track shipments. The original Shop.ca launched in 2011, positioning itself as "Canada’s largest online … [Read more...]