WEST PALM BEACH, FL - For more than two decades, DNJournal’s weekly Top 20 domain sales chart has served as a conservative barometer of the aftermarket’s highest end. The list is built on verified, reported transactions and has historically been dominated, often overwhelmingly, by .com domain names. That pattern has now been disrupted. A review of recent DNJournal Top 20 sales reveals an unexpected shift: .ai domain names now make up the majority of the list, eclipsing … [Read more...]
Why the SERP.com Acquisition Makes Sense for a Subscription-Based Business
The recent acquisition of SERP.com for $210,000 may look, at first glance, like just another six-figure domain sale. In reality, the transaction highlights how premium domains can function as practical growth assets for subscription-based software companies rather than vanity purchases. The buyer, SerpAPI, operates a paid API service that provides structured search engine results data to developers, agencies, and enterprises. Its business model depends on recurring … [Read more...]
Hypothetically: Inflated Domain Name Valuations Driven by AI Tools
WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]
Increasing Corporate Confidence Equals Bull Market for Premium Domain Names
WEST PALM BEACH, FL – The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]